IDENTITY
1
UNDERSTAND THE BRAND - Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind.
2
IT'S ABOUT THE COLOR - Every color has a different implication and can bring nuance to your message — don't fall into the trap of conveying the wrong message because of a simple brush stroke. Make sure your logo has an appropriate color and it also works as black and white
3
"If your company has a unique name, then you could get away with a logotype. But if you have a generic name, then you're going to need something to identify the company by, which can be achieved by using a logo mark," logo design blogger Jacob Cass
4
KEEP IT EASY AND FLEXIBLE
COLOR PALETTE
For my color palette I would like to use symbolism. I have decided to use dark grey color that represents the bike components and lime green color that is mixture of yellow - electricity/power and green - eco-friendly. These two color I would like to have as main colors, dominant.
lime green = mixture of green - eco friendly/nature and yellow - power/electricity
grey - bike components
blue- university color
white as secondary color - neutral, pure
cover ideas
Double page spread
