Who's your audience?

 

Based on client's criteria I have decided that my target audience will be age group between 5-7 years old. 

 

"I call kids between ages 4 and 6 the “muddy middle,” because they’re stuck right in between the cute, cuddly preschool children and the savvy, sophisticated elementary-schoolers. They’re too old for games designed for toddlers, but they can’t quite read yet, so they struggle with sites and apps geared toward older kids. Unfortunately, you rarely see a digital product designed specifically for this age group, because they’re hard to pin down, but these little guys are full of ideas, knowledge, creativity, and charisma."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Children who are aged 5 to 7are busy and fun. They are extremely concrete thinkers and process words literally. 

 

 

Physical and Intellectual Characteristics:

• Is full of energy and generally restless, e.g. foot tapping, wiggling, being unable to sit still

• Is clumsy due to poor coordination, has growth spurts

• Desires to learn

• Will learn or already know name, age, address

• Has marked awareness of sexual differences, may want to look at bodies of opposite sex (playing doctor or house) touches and plays with genitals less frequently

• Has unpredictable preferences and strong refusals

• Follows two- step directions

• Believes objects have feelings

• Focuses on part of a situation

• Cooperates and competes

• May develop stuttering when under stress

• Wants all of everything and finds it difficult to make choices

• Begins to have organized, continuous memories, most children learn to read and write 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social and Emotional Characteristics:

• Identifies with adults outside the family (teacher, neighbor, child care provider) but needs the security of home

• Friendships are unstable, is sometimes unkind to peers, is a tattletale

• Must be a winner, changes rules to fit own needs; may have no group loyalty

• In school, may develop problems if expectations are too high; has trouble concentrating; may fool around, whisper, or bother other children, often intrusive

• Learns by imitation

• Feels insecure as a result of drive toward independence

• Finds it difficult to accept criticism, blame, or punishment

• Child is center of own world and tends to be boastful

• Generally is rigid, negative, demanding, slow to respond; may exhibit violent extremes; tantrums

• If not the winner, makes accusations that others are cheating

• Is very concerned with personal behavior, particularly as it affects family and

  friends, blames others sometimes for own wrongdoing 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Literacy and Language Characteristics:

• Pretends to read

• Enjoys being read to

• Retells simple stories

• Uses descriptive language

• Recognizes letters and sounds

• Begins to understand flow of print

• Begins to write

• “Reads” and retells familiar stories

• Understands parts of speech

• Articulates some phonemes

• Understands general rules of conversation 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Give instructions that are simple and clear.

 

Break tasks down into more manageable steps. Children aged 5 to 7 are not yet able to set goals and carry out projects over a longer period of time.

 

Give rules to help this age understand new environments and expectations. However, when they are following the rules, they quickly notice when others do not. That is why tattling is common at this age!

 

Appeal to children's curiosity and need to explore. Children have a natural joy of learning many different things. 

 

Focus on doing. Children aged 5 to 7 are more interested in the process of making or doing something than they are with the end product.  Hands-on experiences for this age group are very important because they need to be doing whether it is making a snack, planting seeds, or playing games.

 

Encourage cooperation, not competition. 

 

 

Playing outside improves children’s immune systems, increases their physical activity, stimulates their imagination and creativity, and above all – makes them feel alive, as they use all their senses while playing. The list of benefits also includes developing critical thinking and problem-solving skills, as well as developing respect for nature and the other living things.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This video is interview between school kids and Richard Louv, a journalist and author of eight books, including The Nature Principle: Reconnecting with Life in a Virtual Age.They are talking about how important is for kids to spend time outside, and feel alive. He saying that computers are good for kids but due the technology today kids forgetting to use other senses to learn about thing around.

 

WHY GO OUTSIDE AND JUST LIVE:

 

• Supports creativity and problem-solving 

• Improves academic performance. 

• Enhances cognitive abilities. 

• Reduces Attention Deficit Disorder (ADD) symptoms. 

• Increases physical activity. 

• Improves nutrition.

• Improves eyesight. 

• Improves social relations. 

• Improves self-discipline. 

• Reduces stress.